Insurance is one of the most prominent industries that you can join. There’s good job security and you can definitely build a profitable business through selling policies. If you’re looking to start an insurance business, then there are quite a few things to learn. That’s why Western Marketing is here. We can help answer some of your questions and provide you with the support that you need to make it through the first couple months of your business.
The Power of Social Media
Social media is one of the most powerful tools that modern businesses can use to increase their following and reach new audiences. Whether you’re just starting an insurance business or you’ve been in the field for years, it’s important that you’re being represented online.
There’s a lot to learn when it comes to starting social media accounts. If you’re feeling confused or overwhelmed, then Western Marketing can help you take the first step. We know what’s required to succeed online and put your best foot forward when it comes to running a business account on social media.
Taking Advantage of Social Media
It’s no secret that social media is popular. It’s now more common to find someone who is on social media than someone who isn’t. If you don’t currently have a social media presence, then you’re missing out.
“Social media” is a very broad term that’s made up of multiple different platforms. It’s important that you pick a few platforms that you can truly dedicate your time to, instead of only doing a mediocre job on every platform available.
Various social media platforms have their own algorithms. These algorithms determine which posts are promoted and what posts individuals see. While there’s a lot that’s unknown about certain algorithms, you should do some research. Making a few intentional choices could mean that your post reaches new audiences, so it’s essential that you get all the knowledge you can about how various platforms operate.
Facebook, LinkedIn and Instagram are the two most popular social media platforms for insurance agents. They’re very easy to use and give you a great amount of outreach to multiple different audiences. If you’re not sure which platforms to start with, then consider Facebook and Instagram. If you conquer these two platforms, then you can move to others such as Pinterest and Twitter.
Defining Your Brand
Defining your brand is important for other business aspects, but especially while you’re crafting your social media presence. Consider asking yourself the following questions:
- What audience are you trying to reach?
- What content are they looking for?
- What time of day are they most frequently online?
- What hashtags do they follow?
- What accounts do they follow that are similar to yours?
Finding Your Place Online
Taking the time to find your place online can be challenging, but it’s worth it. This is where consistency comes in, as it’s unlikely that your follower count is going to explode overnight. Making sure that you stay consistent with your posting will be essential, so that your followers can sort through your library and rely on your posts for educational content.
It’s important to ask yourself why exactly you’re starting a social media account. If you’re just looking to sell, then you might want to rethink your strategy. Social media is all about being personal and connecting with others. Social accounts are great places to find leads, but you’ll need to nurture those leads and do some follow up work.
Looking at other insurance business accounts online is a great way to see the competition that’s out there. You can learn what’s working for the other accounts and see if your account could benefit from some of those strategies. Taking a look at other business accounts can help your content thrive and point you in the right direction when you’re just starting out.
Think About Your Marketing
For many, social media plays a big role in their overall marketing strategy. It’s important to think of marketing like a puzzle and realize that multiple different pieces can come together to make the overall strategy complete. Social media should be a component of your marketing strategy, but it most likely shouldn’t be your only avenue for marketing. For instance, having a website that links to your social media is a great way to use the resources that you already have, while still driving traffic to your accounts.
Use Hashtags
Hashtags are important when it comes to making your accounts visible online. Users can search specific hashtags and find your content. Making sure that you’re using the right hashtags is important, so that the right audiences will be able to find you. Consider looking on other accounts to see the hashtags that they’re using.
Be Consistent
One of the most important parts of social media is being consistent. Many people don’t get thousands of followers overnight; it requires dedication and growth over time. Establishing a consistent posting schedule will make sure that your audience is continually getting the content that you’re looking for and you’re taking advantage of all the benefits that can come with social media.
Western Marketing Can Help!
At Western Marketing, we understand the insurance industry and we know what’s required to succeed. We’re familiar with what it takes to start a successful insurance business and we help professionals start their dream career.
Starting an insurance business is much less complicated when you do so with the help of Western Marketing. We’re proud to offer so many professionals advice about their social media accounts and online presence. If you’re wondering what the next steps are for your insurance career, reach out to Western Marketing. We’re here to answer your questions and provide you with support as you grow your career.
Don’t hesitate to give us a call or reach out to us on our website. We look forward to hearing from you and helping you with your social media.