As an insurance agent, one of your main goals should be to generate more leads. Insurance agents who are slow to adopt the latest marketing techniques are missing out on a great opportunity to secure more customers. This is how you should market yourself as an insurance agent.
We know this one sounds intimidating, but door-knocking can be a highly effective way of discovering new leads in your local market. By going door to door, you can also train your sales skills in high-pressure situations that are sure to sharpen your communication ability. If you put in just a few hours of going door to door per week, you may notice a drastic difference in your sales during the following periods.
Create a Website
A website can be the online home for all of your products and services. Everyone uses the internet to search for the things they need, so a website can help you reach customers who are searching for your insurance products. An online experience encourages more than 90% of sales, so you should definitely make yourself available to the online audience as soon as possible.
Produce a Blog
The most successful insurance agents establish themselves as innovators in their industry. By sharing your knowledge with your consumer audience, you can attract a niche audience of potential customers. Producing a blog is a great way to establish yourself as an industry thought leader. Post content that will help your target audience make their buying decision, and they may decide to go with you for their purchase.
Get Active on Social Media
Social media is the modern-age soapbox for brands and businesses who wish to share the news about their company. If you aren’t using social media to promote your business, you are missing out on the opportunity to create meaningful relationships with the customers who want to get in touch with you. By engaging with your community, you will find that people actually appreciate companies that are involved with them. Sometimes, so much so that they will choose to work with them rather than their competitors.
Use Email Marketing
Email marketing is one of the foremost methods of generating fresh leads in the insurance industry. You can set up automated email systems for your followers, allowing you to stay in touch with them for as long as possible. It may also be appropriate to hire an email marketing professional to take care of this for you. If you choose someone with significant expertise, you may notice a large bump in the number of leads you are acquiring in each month.
Start Marketing Yourself
If you are struggling to implement a marketing strategy on your own, get the help you need from a qualified provider. Western Marketing is prepared to help you with a variety of IMO solutions that are sure to help you build your book of business. To get started, please call us at 800-852-7152.