There’s a lot to learn when you first start out in the insurance industry. You not only need to know about insurance, but also how to run a business. Because we understand that there’s a lot to learn, we created Western Marketing. We’re here to help new professionals find their way in the industry and decide what’s best for their business. If you’re interested in working with Western Marketing, feel free to give us a call or reach out to us through our website. We look forward to hearing from you!
Networking
Doing networking in an intentional way is one of the best things you can do to bring in new clients. Going to networking events can be great if you’re looking to meet new people and get your name out there in the industry. If you do decide to go to a networking event, make sure to bring business cards to hand out.
Even if you’re introverted, networking can still be beneficial. Many find that networking gets easier the more you do it. You’ll most likely find that you’ll develop a short pitch that you can use. While networking at face to face events it’s essential, it can be very beneficial and is something that every insurance professional should consider.
Social Media
You need to be using social media. It’s as simple as that.
Social media is a great way to be connected with a larger audience and potential clients. Generating leads through social media becomes easy when you post consistently and utilize your branding. If you’re able to afford it, you could hire a professional to be the head of your social media accounts. They can then help you with community management and posting details. Doing this is a great way to make sure that you’re investing in an area of your business that truly matters.
Website and Branding
Your website and business branding is important. Investing in a quality website is something that will hopefully only need to be done once, yet could potentially generate a large amount of leads for you. Offering something free on your website in exchange for someone’s email address is a great way to build up contacts that you can reach out to later on.
Do You Have a Niche?
Picking a niche is extremely important for many. Whatever type of insurance you’re going to sell, you have to be able to do it well. You should know everything about the policies that you’re selling and what they provide, so you can’t sell every type of policy under the sun.
If you’re having trouble picking a niche, think about what matters to you. If you feel drawn to helping people gain access to affordable medical care, then health insurance might be the right path for you. Regardless of the type of insurance that you choose to sell, you need to care about it. Caring about the policies that you sell will come across to your patients and inspire them to give you referrals.
Referrals
Your existing clients can be one of the best ways to generate new clients. You can consider sending out an email to your client list letting them know that you’re currently accepting new clients. They can then let others in their lives know. This is one of the best ways to capitalize on the positive experiences that your clients have had.
Name Recognition
Name recognition can be extremely powerful within the insurance industry. Positioning yourself as an insurance leader is extremely important, so that people know they can come to you when they have an insurance need. Building up name recognition often takes years, so remember to be patient. Other marketing efforts, such as your website and social media, will most likely play a big role in the generation of your name recognition.
Understanding Your Audience
Understanding your audience is an essential part of getting new clients. If you know who your ideal client is, then you can create content and marketing that’s directed at them. This will allow you to be very specific and make sure that the content you’re putting out there is accomplishing something.
Working With the Right Professionals
One of the best ways to get new clients is to have every part of your business be strong. If there’s a part that you’re not confident in, such as your social media or website, then consider hiring a professional that specializes in that area. If you have the budget to do this, then it can be a great way to make sure that you’re putting your best foot forward. A lot of times running a business is admitting that you can’t do everything and asking for help. This is a sign of a good business owner. Building a collaboration with other professionals is a great way to make sure that all aspects of your business are successful.
Start a Blog
A lot of what insurance agents do is provide education about the policies that they sell. Starting a blog is an excellent way to provide educational content. Not only that, but it will also give you an opportunity to demonstrate your authority within the insurance business. Sharing your knowledge through a blog can be beneficial for your clients as well, as they can learn more about various policies and insurance practices. You can also promote your blog on social media and use it as a marketing tool. Possible clients can look through your blog to get a better idea of your business and practices.
If you’re curious about starting a blog, we can help. We know what it takes to meet your business goals as an insurance professional and we’re here to give advice. Especially if you’re new to the industry, you should make an appointment today to speak with a member of our team. Western Marketing is here to make your transition into the insurance industry easier.