How to Achieve Direct Mail and Telemarketing Leads

How to Achieve Direct Mail and Telemarketing Leads

In the digital era, and due to the COVID-19 pandemic, it can be challenging and unwise to sell insurance in-person. The good news is that you can generate leads through direct mail and telemarketing — and stay safe in the process. Western Marketing can help you get more leads and fill your sales funnel.   

How to Get Direct Mail Leads

It’s not as popular anymore, but if you value tradition like many agents do, direct mail is still an effective method for reaching seniors. Our agents can buy discounted direct mail leads from one of our vendors:

  • ARM — exclusive leads for Med Supp, Final Expense, Annuity, Mortgage Protection, and estate planning.
  • Need-A-Lead — exclusive leads for Long-Term Care, Annuities, Med Supp, and Final Expense.
  • Target Leads — Order today and start getting leads in an average of 13 business days.
  • Kramer Direct — Lead generation programs for Med Supp, Final Expense, and Annuities.
  • Powermail — Call (866) 540-6797 today.
  • Lead Concepts — Call (800) 283-0187 today to get your Western Marketing discount.
  • MBI Direct Mail — Visit for more info.

You can buy insurance leads here and multiply your commissions.

Other Tips for Direct Mail Lead Generation

To get started, consider these tips:

  1. Create a campaign plan. Identify your target audience!
  2. Buy or rent a list
  3. Estimate response rates
  4. Outline mailpiece creative guidelines
  5. Test your campaign

How to Get Telemarketing Leads – Buy Them!

Despite the challenges that have surfaced over the years, telemarketing can still produce great results for agents using quality lists that are reduced to a specific niche. As a national IMO that partners with lead generation companies, our telemarketing leads can help you revive your campaign and start producing outstanding results once again. 

  • Reliable
  • Affordable
  • Time-tested
  • Attentive service

If you’re looking for a way to get in front of prospects every week without having to empty your wallet, you’ll love the types of insurance leads offered through Lead Heroes. You’ll get in front of more prospects, faster, at a premier price.

The exact cost will vary depending on lead type and how many leads you order. 

Other Tips for Telemarketing Lead Generation

How do you prepare a successful lead generation campaign using telemarketing? First, you need the right technique and approach. The more calls you make, the more opportunities you get to close deals. However, you must learn how to handle objections and being told “no” over and over. 

Prospects can sense your energy and enthusiasm by how you sound on the phone. You want to be positive and excited — like you genuinely have the solution that can change this person’s life — but not overly cheery that you scare them off. Be persuasive but not pushy.

Next, ask many good questions to ensure that the targets match your requirements. Try to maintain a conversational tone like you were talking to a friend. No one likes being talked at. Lastly, have a goal in mind with each call. Suggest an appointment or demo, encouraging the prospect to take action.   

Contract with Western Marketing

When insurance agents contract with Western Marketing, they can buy direct mail AND telemarketing leads — at a discount — from one of our preferred lead vendors. Want to take your agency to the next level? Call at 800-852-7152 to get started today.