Converting insurance leads is ultimately reliant on your follow-up process. To get the most conversions, you should respond to leads quickly and nurture those leads until they are ready to make a purchase. There are other steps in between, but those are the main steps. If you are curious about exactly what you can do to convert insurance leads, here is some more information.
Respond To Leads Quickly
Leads may not “expire”, but they can get old. A lead that you wait too long to respond to may easily fall into the hands of someone else, costing you a sale. Your follow-up time is important, and some studies even suggest that people who respond within 5-10 minutes are in the best position. People who wait longer than that are significantly less likely to close a sale in this industry.
Unfortunately, agents aren’t always immediately alerted when a new lead is generated. Those leads may fall through the cracks and not be seen until much later, inevitably lowering the chances of conversion. This is always an issue with manual CRMs, which is why automation is becoming more popular.
Create A Structured Process For Responding To Leads
Remember, the faster you respond to leads, the more likely you are to convert them. By developing a structured process for managing and responding to leads, you can trim as much time off of this process as possible, improving your chances of getting sales. You should also measure your success with leads to keep track of your performance. This means tracking the profitability of leads and reviewing lead sources to determine how effective your marketing efforts have been.
Make your follow-up process completely measurable, trackable, and replicable, and you’ll notice that processing leads has become far easier to manage. If you need help streamlining your lead acquisition process, please get in touch with Western Marketing. We offer training and resources that will help you stay on top of your lead funnel.
Nurture All of Your Leads Fully
If you don’t stay on top of your leads, they may not convert. This is especially true for online leads because when people express interest online, chances are they aren’t really ready to make an immediate purchase.
When you receive a lead, they could be at any stage of the buying process. It’s your job to make sure that they are fully informed and taken care of as they make their decision. Be consistent with your follow-up and make yourself as available as possible, and leads will be more likely to stick with your service. For example, an in-person call may be perfectly timed, offering a client the opportunity to ask you the exact question that was on their mind all day.
Likewise, a drip-email campaign could move leads further down the funnel by reminding them that they are searching for insurance. Timing is everything when it comes to marketing, so you have to keep reaching out until the sale is made. If you aren’t there when your client needs you, they are sure to move on to another vendor.
Get More Leads
Now that you know how to convert more leads, you should focus on finding out how to get them. Western Marketing can help you find the leads you need to build your sales funnel, just give us a call to learn more. You can reach us at 800-852-7152.