How to Use Content Marketing as an Insurance Agent!

Insurance content marketing is one of the most effective strategies to promote your agency or brokerage. Unlike other forms of advertising, content marketing focuses on solving your clients’ pain points by offering helpful web content that answers their most pressing problems. This will help you establish your expertise, build client confidence, and generate interest in your services.

In this article, we’ll look into how you may include content marketing in your insurance marketing strategy to attract new customers. We’ll also look at how to create popular material for your blog and advertise it efficiently online.

How Insurance Agents Can Use Content Marketing

Regardless of the method you use, consumers must be able to find your content online. Remember that your potential consumers are constantly putting their insurance-related questions into search engines, and the higher you appear in their Search Engine Results Pages (SERPs), the more likely they are to click on your links and visit your website.

Almost 68 percent of consumers click on the first five results on a SERP, thus, ranking high in internet searches is critical. Utilizing search engine optimization (SEO) is one method your insurance organization must use to do this. This entails assisting search engines’ complicated algorithms in recognizing you as a viable resource to recommend to web users.

Researching keywords is the first stage in SEO.

Research and Use Keywords In Your Content

When your customers type their questions into search engines, they utilize certain terms and phrases. Finding out what those keywords are and employing them in your blog posts, web page headlines, and other material can help people find you online.

You may come up with strong keywords by doing the following:

  • Examine your clients’ insurance-related inquiries and the precise words or phrases they use to ask them.
  • Use a Google search bar to type these queries and themes and see what relevant phrases come up as recommendations.
  • Entering your list of keywords into a keyword research tool can show you how many people search for these terms and how competitive they are. Make sure to pick keywords with a lot of searches and little competition.

Remember that once you’ve compiled a list of appropriate keywords, you’ll need to carefully arrange them throughout your insurance content marketing pieces so that search engines can locate them. These are some of them:

  • Title tags: The title tag that displays on the search results page is created by your article headline and website name. Therefore you should include your target keyword here.
  • Headlines: Search engines pay more attention to the H1 headers on your blog posts and web pages, making them ideal places to include your core keyword.
  • URLs: Another great area to put your powerful keywords is in the “uniform resource locator” (URL) in the address of your web page.
  • Body copy: Including keywords in the first paragraphs of your blog entries will help search engines identify them more easily.

Make Your Website More User-Friendly.

Many people, including potential consumers researching insurance-related topics, utilize mobile devices to access the internet. They will, however, leave your website if your insurance website does not appear clearly on their cell phones. As a result, you will appear lower in rank in Google search results.

However, if you take the time to develop a mobile-responsive website with pages that are easy to navigate on mobile phones and load in less than five seconds, Google’s algorithms will recognize your website as valuable content and will rank you higher in its search result pages.

Regularly publish new content.

The greatest location to keep your insurance content up to date is through blogs. To show that you’re providing consistent material, publish a new article at least once a week. Search engines favor websites that publish new content on a regular basis. This implies that your site is providing new articles to users in order to address their inquiries, resulting in a higher ranking for your insurance website in search engine results.

You can also make your insurance material easier to find by uploading fresh instructional films and posting them on your social media platforms on a regular basis.


It is not necessary for all content marketing for insurance companies to be about insurance. Offering articles about automobile maintenance or college savings, for example, might be a great complement to your blog entries about auto or life insurance.

Increasing the Visibility of Your Insurance Content Marketing

While developing your blog posts and articles is crucial, successful insurance content marketing also requires advertising your material on other websites. This helps you reach a wider audience online while also improving your website’s search engine rating. Building backlinks is a fantastic place to start.

Building Backlinks

Finding popular websites that link to your articles and web material is one method search engines seek for excellent online content. These backlinks can be obtained by guest posting on insurance blogs. Check to make sure you can link back to your own blog or website.

Use Social Media to Distribute Content

Many individuals rely on social networking platforms like Facebook, Twitter, and LinkedIn for information. As a result, these platforms are a terrific location to distribute your blog posts and other online information, as well as connect with people who are looking for your services.

Providing useful insurance content marketing

One of the most effective ways for insurance companies to establish a strong online presence is through content marketing efforts. You can supplement this effective method with other digital marketing tools.

To learn more on how to effectively use content marketing as an insurance agent, contact us at Western Marketing.