Here’s How Western Marketing Can Add Value to Your Insurance Business!

Western Marketing is a 50-state-based Independent Marketing Organization (IMO) dedicated to recruiting, servicing, and supporting independent insurance brokers. We’ve been providing our agents and brokers with a comprehensive line of excellent life and health insurance products from the nation’s best insurance providers since 1989.

Here at Western Marketing, we hire outstanding independent agents for insurance companies and give them the tools, training, and resources they need to succeed. With our industry-leading technology systems and back-office support staff, we assist agents in streamlining their operations. We can help you reach the next level, whether you’re a one-person shop focused on selling or an agency owner who wants to build up and create a large organization. Keep reading to find out all you need to know about our services at Western Marketing.

Easy online contracting

Our one-time online interview gathers the required data to populate your contractual paperwork for the carrier(s) you choose, allowing you to contract with any of our carriers with a few mouse clicks, thereby eliminating contracting paperwork, this helps to speed up and simplify the contracting process. It is a quick and easy process that securely saves your information for future contacts.

Insurance offers

We offer life, health, long-term care, and annuities. We also offer Medicare, ACA Major Medical Plans (ObamaCare), Short-Term Medical Plans, Group Health Plans, Dental & Vision Insurance, Critical Illness Plans, Disability Income Insurance, and much more. We do not provide property and casualty insurance, such as car or home insurance.


We collaborate with over 100 different insurance companies, including some of the industry’s largest and most respected names.

Payments and profit

When one of our agents sells a policy, we get an “override” commission. We don’t make money unless you do, which is why we’re so invested in your success.

When our agents sell a policy, they are paid a commission straight from the insurance company. Our agents are self-employed and will get a 1099-form from the insurance companies for which they sell.

No vesting schedule

Agents and agencies who work directly with Western Marketing are self-employed and have complete control over their book of business from the start.

Insurance technology

At NO COST to agents, we provide them with multiple industry-leading tech platforms, including:

  • Senior Market Tools Suite from CSG Actuarial
  • SuranceBay’s online contracting system
  • MedicareCart – Our white-labeled Connecture enrollment platform
  • SuranceBay’s online contracting system
  • Firelight annuity e-Applications
  • Annuity Rate Watch for annuity illustrations and side-by-side comparisons
  • iPipeline Life Insurance Quoting & iGo E-Apps