Top Digital Marketing Ideas for Insurance Agents

As a result of the lockdown and social distancing, people have become more receptive to online interactions, as this has unlocked new possibilities for online insurance marketing. Digital marketing, or online marketing, was designed to promote brands and encourage communication and engagement with potential clients. This article will look at some of the top insurance digital marketing strategies, along with real-world examples. Let’s get started!

Content Marketing

Creating content for marketing is not limited to written articles such as blogs or newsletters. Insurance companies should also consider including other forms of content, such as infographics, social media posts, podcasts, and videos, for effective marketing.

The key to effective content marketing is ensuring that the material addresses prospective clients’ questions and their journey as buyers.

For instance, in the early stages when the prospect has just discovered the need to buy insurance, short-form content such as FAQs, explainer videos, infographics, and short blog posts that provide direct answers to any questions they might have, is a great start. Even content such as customer interviews, discount offers, testimonials, and client case studies would help to promote the conversation.

The good news about content marketing is that one type of content can be remodeled into another. For example, a blog post can be transformed into social media posts, podcasts, or videos to reach target audiences on different platforms.

SEO Marketing

SEO (Search Engine Optimization) is an essential aspect of online marketing. It is all about getting organic traffic from search engines.

Local SEO: People who conduct local searches often look for a product or service close to them. This strategy strives to supply clients with immediate and direct offerings.

Organic SEO: This is all about focusing on generating relevant and authoritative material that isn’t always needed right away but is worth their time to explore. The aim is to show up in the top position of their search. This way, during your buyer’s quest for insurance products, you can answer all their questions by including the most common insurance topics in your SEO marketing strategy to direct more traffic to your website.

Social Media Marketing

As important as social media is as an online marketing strategy, it can get daunting with so many platforms to start from. It could be Facebook, Twitter, Instagram, or YouTube. A simple yet effective approach would be to start with 2 or 3 platforms your target clients are currently using.

On the upside, you can set your target by demographics, location, and so on to make your content more relevant to a specific group of persons.

Personalized Emails

Email marketing is still one of the most successful ways to reach out to prospects and customers on the internet, especially with tailored emails.

When brands provide personalized experiences, 80 percent of consumers say they are more inclined to purchase. Personal emails are sent to recipients based on information gathered about their individual characteristics, interests, or behavior. This can ensure that the correct offers are delivered to the right people at the right time.

Requesting Reviews

Positive comments, reviews, and testimonials are vital for any internet business. It’s even more critical in the insurance market, where clients demand more trust from their providers.

You could encourage individuals to leave a social media review for your company. Create a section on your website to showcase these testimonials. Also, make it quick and straightforward for anyone in your organization to invite customers to leave evaluations. This can be accomplished by incorporating a simple form into your website.

Affiliate Marketing 

Affiliate marketing is when you pay a commission to anyone who refers a client to you. It is another online distribution channel for increasing your product’s visibility as far as the internet allows.

Joining affiliate networks is a fantastic place to start. Not only will you be able to find bloggers or publications ready to market your insurance products through these platforms, but you will also have all of the logistics and tracking took care of for you.

For more help with top digital marketing ideas for insurance companies, contact us at Western Marketing.