As an insurance agent, one of the most frequent challenges you will face is finding quality leads that you can actually convert into valued sales. Even if you understand the insurance industry front to back, without effective marketing, you will never fully capitalize on your full potential in insurance sales. The first step to growing your business is gathering more leads, and here is how getting more leads can help you produce more sales.
Finding Quality Leads
There are hundreds of agents in your area, all competing to sell similar products in your current market. While the market may be highly saturated, that doesn’t mean you don’t have an opportunity to sell insurance to the people who need it. All you need to do is find quality leads and reach out to them in an effective way. The only issue here is finding those leads before your competition does. To achieve this, you will need to be creative in your marketing approach, while leveraging as many different channels as possible.
More Leads = More Sales
If you make more attempts, you’ll have more results to look at. When you really think about it, its rather obvious how more leads can generate more sales. But take that note with a grain of salt. Not all leads are equal, and you should prioritize quality over quantity in some cases. For example, if you are getting your leads through random cold calling, the leads you are generating probably aren’t very targeted. This means more time will be wasted in contacting dead leads that don’t produce revenue in the long term.
If you use a more targeted approach to lead generation, you can easily attract higher quality leads that are more likely to convert. For example, you could purchase an email list from a firm that is relevant to your niche. If you are selling life insurance, maybe consider a senior living newsletter or a similar platform to promote your products. The better you can target your desired audience, the more effective your marketing approach will be. But if you don’t know how to do the marketing yourself, you may wish to get help from a company like Western Marketing.
Sell Medicare Supplement Policies To Earn Rewards
Any qualifying issued and paid Medicare Supplement policies you sell within a calendar month will qualify you to receive reimbursement for any marketing costs related to the sales. At each level of sales, you will receive a varying level of reimbursement. Here are the different rewards tiers and their requirements:
- Level 1 – Sell 5 to 9 policies to have up to $125 in marketing costs reimbursed.
- Level 2 – Sell 10 to 19 policies to have up to $250 in marketing costs reimbursed.
- Level 3 – Sell 20 to 29 policies to have up to $500 in marketing costs reimbursed.
- Level 4 – Sell 30+ policies to have up to $1,000 in marketing costs reimbursed.
Western Marketing also offers other lead programs that can help you quickly fill your sales funnels with qualified potential customers. We have a variety of direct mail lead vendors who you can access at a discounted rate. Their leads are exclusive and often very useful, meaning you can rely on these services to get more paying leads quickly.
Get More Leads With Western Marketing
Western Marketing is a leading IMO that offers a range of different resources which you can use to get more high-quality insurance leads. For example, our Double Down Lead Program may qualify you to receive up to $1,000 per month in additional marketing dollars. Plus, our training videos and sales presentations will help you convert these additional leads once you start getting them. All of our insurance sales tools are proven to be effective, so contract with us today to accelerate your growing insurance business.