insurance agent, social media

Why Should Agents Take Advantage Of Social Media?

All businesses can benefit from an active social media presence. And yes, that includes insurance businesses like yours. But why exactly do you need social media to thrive in this industry?

Social Media Builds Relationships 

It’s difficult to stay connected and build relationships when the only way you can reach out to someone is through a text, phone call, or in-person conversation. Social media removes that communication barrier, making it possible for insurance agents to stay engaged with their customers over time. By using social media to stay in touch, you aren’t being too aggressive and your clients will know that they can access you when they or one of their friends needs help. 

Leverage Content To Generate Leads

Content marketing is king these days, and social media is the perfect place to share your most polished content. Even if you aren’t posting content directly related to the product you are selling, people may engage with you just because they find your company interesting. While this may not immediately lead to a converted sale, there is always the potential that they will re-engage with you later. In this regard, a little engagement is always better than none, so why not tap into the endless engagement opportunities hosted on social media platforms like Facebook? 

Answer Your Customers’ Questions

When people have questions, they want answers – fast. The first person to offer them those answers is in a good position to win business. But without social media, you may struggle to answer your customers’ questions in a timely manner. By the way, what is regarded as a timely manner changes from person to person, so you should always aim to respond as fast as possible. Yet this can be difficult when relying on platforms like email to manage communications with clients. Social media is a far more effective way to stay available to your customers, which is why most successful agencies have a noticeable social media presence. 

Increase Awareness

This often goes overlooked, but insurance is actually a very important category of products. People who go without insurance are often putting themselves at risk without even knowing it, so it is important for insurance professionals to spread the word about their products. Even if it doesn’t lead to a sale, you should take pride in your ability to spread helpful information about the insurance products you sell, as your words may urge someone to get the protection they actually need. 

Social Media Marketing For Insurance Agents 

If you don’t have the time to focus on social media marketing, we can help you get the ball rolling. At Western Marketing, we offer holistic social media marketing services that will help you gain traction online. There are no upfront setup costs either, so call us now to learn more. Our service staff is available at 800-852-7152.