Online reviews are essential in building your business’s reputation. In fact, 97% of customers stated that they searched reviews for local businesses, with 85% saying they trust online reviews as much as personal recommendations. For an insurance agency, online reviews present an opportunity to generate website traffic, demonstrate customer relations skills, and ultimately secure more customers.
What Are The Benefits Of Having Reviews?
Reviews can help generate traffic to your website because they impact search engine rankings. The higher you rank on a Google search, the more likely an individual is to be one click closer to being a policyholder.
Online reviews can be on a number of platforms, with the most common being Yelp, Facebook, and Google My Business. It’s a good idea to offer your customers a chance to post reviews to these websites by posting links to them. These build your credibility and make it easier for others to discover you.
How Do I Get Reviews?
To get started, you need to have your business listed on the major review sites first. It’s best to stick to Google My Business, Yelp, and Facebook instead of subscribing to a service that requires a monthly payment for reviews, as reviews from paid services disappear after you cancel your subscription.
One way is to ask someone to leave a review shortly after doing business with you. You could also include links to review pages as part of your email signature, post links on your online newsletter, share reviews on your social media page and encourage followers to post their reviews.
What Can I Do With Positive Reviews?
Positive reviews can act as powerful testimonials, and it’s a good idea to post these on your website. Future customers will be able to get an idea of what their experience will be like when working with your agency. Positive reviews can be strategically placed next to the contact and quote request forms on your website, which will increase the likelihood of someone completing the steps toward getting a policy from your agency.
What If I Get A Negative Review?
Negative reviews can be tough, but don’t panic – you can use these as learning experiences and opportunities to redeem yourself. Don’t try to argue with the reviewer or ignore their post. Instead, give a prompt response beginning with a sincere apology, and then explain the usual positive experience most others have when working with your agency. You can also provide contact information to discuss the complaint directly with the individual, and see how you can help make things right.
Make A Name For Yourself Today
At Western Marketing, we give you the tools you need to achieve the results you deserve. We will help you become known and respected, and help you not just succeed, but flourish. We’re ready to help at any time. Call us today at (800) 852-7152.