Why Is Word-Of-Mouth Marketing Important For Insurance Agents?

Word-of-mouth marketing is a highly effective way to improve reputation. In fact, it may be one of the first things people pay attention to when considering whether to purchase a product or service from a particular business. While you may not be able to control what others say, you can control your efforts to boost your reputation.

What Is Word-Of-Mouth Marketing And Why Is It Important?

When you think of word-of-mouth marketing, you may picture people talking on the phone or in person about a particular business. While that is word-of-mouth marketing, the term has grown to include multiple variations.

Word-of-mouth marketing also takes place on these platforms:

  • Yelp
  • Facebook
  • Instagram
  • Youtube

Most online word-of-mouth marketing comes in the form of reviews, but it can also be through open discussion on comments sections. You want to conduct your business in such a way that you get as much positive feedback as possible. One bad review or negative experience may be enough to deter some individuals from seeking your business. On the other hand, positive comments and reviews could get you more business than you would through traditional advertising methods alone.

What Qualities Does Word-Of-Mouth Marketing Focus On?

As an insurance agent, word-of-mouth hinges on how your clients perceive your efforts toward helping them. You want to be seen as an agent who focuses on getting clients the best policy for them rather than the one that may lead to more commissions for you. Even taking the time to listen to your client and helping them gain a deeper understanding of a policy will go a long way.

It’s also a good idea to read and respond to comments online, because people respond positively to agents who actively engage, and it shows that you are proactive and attentive.

When Is Word-Of-Mouth Marketing Most Critical?

Word-of-mouth marketing is critical when acquiring clients who have no other way of learning about your services. Elderly and lower income individuals almost solely rely on word-of-mouth because they either lack access to technology, or are not technologically savvy enough to conduct their own online research. This is especially the case with Dual Special Needs Plans (DSNPs), as these policies are designed for elderly and lower-income individuals.

If you offer DSNPs, one sign that your word-of-mouth marketing is effective is the number of people buying those policies from you.

How Can I Get The Most Out Of Word-Of-Mouth Marketing?

The easiest way to get the most out of word-of-mouth marketing is to improve your customer service abilities, building a social media following, and taking the time to respond to comments. Doing this will help you stand out and propel you to greater prominence in the insurance industry.

Build Your Reputation Today

At Western Marketing, we’ll help you elevate your status as an insurance agent by giving you quality expert guidance. We’re always here to help you get further in your career, regardless of your current experience level. The path to more success starts here. Call us today at (800) 852-7152.