Western Marketing

This Is How Emotional Intelligence Makes You A Better Agent!

Being a good agent is all about connecting with others – understanding your clients’ needs, understanding your own strengths and weaknesses, and understanding how best to help your clients. In other words, being a good agent relies on a solid knowledge of Emotional Intelligence (EI).  Understanding Agents’ Impact Insurance agents have an incredible lifelong impact …

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Best Tips To Follow To Generate More Clientele

You’ve created a portfolio, secured a client base, and started marketing to a larger audience, but you still aren’t reaching the amount of clients you want to reach. Sound familiar?  Many agencies struggle to draw in larger audiences to generate more clientele. Thankfully, there are many different ways to reach more potential clients. Keep reading …

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Why Are Online Reviews Important For Insurance Agencies?

Online reviews are essential in building your business’s reputation. In fact, 97% of customers stated that they searched reviews for local businesses, with 85% saying they trust online reviews as much as personal recommendations. For an insurance agency, online reviews present an opportunity to generate website traffic, demonstrate customer relations skills, and ultimately secure more …

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How To Handle Rejection As An Insurance Agent

As an insurance agent, you’re likely to get rejected every day. This is a major contributing factor to why 90% of agents last beyond their first year. Here, careers are built on persistently pursuing leads. Fortunately, there are ways to cope with rejection and turn rejections into new customers. What Are Common Rejections? People tend …

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Why Is Word-Of-Mouth Marketing Important For Insurance Agents?

Word-of-mouth marketing is a highly effective way to improve reputation. In fact, it may be one of the first things people pay attention to when considering whether to purchase a product or service from a particular business. While you may not be able to control what others say, you can control your efforts to boost …

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