Western Marketing

Landing Pages: How They Benefit Insurance Agents

Establishing your online presence as an insurance agent is important to have a great website. However, landing pages are crucial when implementing digital marketing strategies as they are key to getting leads, increasing referrals, and making sales. Sending all your online traffic to your website homepage can be a mistake as it can waste your …

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Benefits of Being an Insurance Agent

Simply put, an insurance agent is someone licensed or employed to sell insurance packages to clients. Being an insurance agent involves other specific tasks such as marketing, maintaining record systems, customer service, etc. An insurance agent sells and negotiates various insurance policies such as life insurance, health, auto insurance, property, and other types of insurance …

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What Are The Challenges Of Being An Insurance Agent?

The insurance industry constantly changes and is highly competitive. Whether you own an insurance agency or are an independent agent, insurance poses some huge challenges. As an insurance agent, you will face many challenges if you wish to succeed. Why the problems faced by insurance agents are many, there are some challenges that every agent …

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What Is The Difference Between A Broker And An Insurance Agent?

If you are considering a career in the insurance industry, you may have heard the terms “insurance broker” and “insurance agent” tossed around. Both are professionals in the industry that act as intermediaries between an insurance carrier and buyer. Both professionals must also have the proper licenses to sell insurance policies while adhering to regulations …

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How Can I Grow My Leads With Western Marketing?

Lead generation is a vigorous process of finding potential customers. Lead is the engine of any business growth and pulls to engagement, which makes them essential for business growth. In the past, insurance agents were used to selling policies and servicing their customers face-to-face. Today, digital innovation in the industry makes it possible for customers …

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