With thousands of people looking to an insurance agent for help navigating the murky waters of the insurance industry, qualified insurance agents are in high demand in the United States. Given this demand, insurance agents must be prepared with the right tools to meet the growing need of many people who need help finding the …
If you are considering a career in the insurance industry, you may have heard the terms “insurance broker” and “insurance agent” tossed around. Both are professionals in the industry that act as intermediaries between an insurance carrier and buyer. Both professionals must also have the proper licenses to sell insurance policies while adhering to regulations …
What Is The Difference Between A Broker And An Insurance Agent? Read More »
Lead generation is a vigorous process of finding potential customers. Lead is the engine of any business growth and pulls to engagement, which makes them essential for business growth. In the past, insurance agents were used to selling policies and servicing their customers face-to-face. Today, digital innovation in the industry makes it possible for customers …
The insurance industry is one of the few industries that offer the potential for relatively unproven experts to make a considerable income within their first year. However, success in the insurance industry doesn’t come without a cost. It is tough, and most new insurance agents burn out faster than other industries. So, you need to …
Do You Have What It Takes To Be An Insurance Agent? Read More »
While there are several opportunities to be successful in the insurance industry, running a business can be quite challenging. The support offered by Western Marketing allows our insurance agents to prospect, market, and execute their plans. Whether you work in a major city or you are a rural-bound insurance agent, Western Marketing has the experience, …
How Can Western Marketing Help You Excel As An Insurance Agent? Read More »
In the United States, there are two different types of insurance agents: captive insurance agents and independent insurance agents. Whether you are an independent or a captive insurance agent, this can seriously affect the kind of insurance you sell, your regular routine, and your income potential within the insurance industry. Now, let’s understand these types …
If you think selling everyday products is difficult, try selling intangible products such as insurance. It is not like selling bags or cars, so you can’t necessarily convince your prospect by showing them how helpful the product has been to you. Insurance serves as a protection against misfortune, and no one would ever wish for …
What Ways Can You Improve Your Insurance Sales Skills? Read More »
The insurance industry is one of the most challenging industries to break into or succeed in. While this industry helps people fulfill their insurance needs, it can be a tough environment for new insurance agents who want to make a living on commissions from insurance sales. According to statistics, over 90 percent of new insurance …
A selling system typically defines a sales process for each segment and then addresses the best ways to accomplish each step in that process. It addresses the salesperson-customer connection and provides a “game plan” for success. With regulations continuing to rise, it’s more important than ever to diversify your firm and find new cash streams. …
Selling Systems You Have Access to With Western Marketing! Read More »
Insurance agents can use email marketing to establish trust and familiarity with current clients and prospective customers, ensuring they remain at the top of each mind for every client. This article will cover some common examples of how insurance agents may use email marketing to expand their book of business, from follow-up emails to even …
How Insurance Agents Can Get Started with Email Marketing Read More »
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