You’ve created a portfolio, secured a client base, and started marketing to a larger audience, but you still aren’t reaching the amount of clients you want to reach. Sound familiar?
Many agencies struggle to draw in larger audiences to generate more clientele. Thankfully, there are many different ways to reach more potential clients. Keep reading to learn more.
Focus On Your Products
One of the easiest ways to reach more people is to expand the products you offer. A wider variety of products will reach a wider variety of people. There is, however, a fine balance. Your clients will expect you to be an expert on each one of your products.
This is where the idea of a T-shaped insurance agent comes in. First, you find your niche. Your niche is the part of the industry that you are the foremost expert in. This is the vertical line of the T. The horizontal line of the T represents 1 to 2 additional subjects that you have knowledge of and can sell those products. While you may not be as much of an expert in these areas, you have enough knowledge to satisfy your clients’ needs.
Let’s look at an example. Let’s say that you want to focus on adults. You can become an expert in Medicare insurance and sell different types of supplement plans, Medicare Advantage, etc. Knowing your client base, you can branch out into different types of insurances that would interest your clients like life insurance policies. Including different life insurance policies would double the products you have to offer to your main client base and also pull in additional, younger clientele who are interested in life insurance.
Up-to-date strategic marketing can be a massive generator of clientele. Current marketing strategies should focus on online efforts as about 97% of consumers search for products online. Below are a few ways to ramp up your marketing efforts.
Subheading 1: Step 1: Build a strong website.
Websites are one of the main ways consumers will buy your products. It needs to be visually appealing and user friendly so your clients can buy products directly online.
Subheading 2: Step 2: Create an engaging social media presence.
More than 70% of people in the U.S. use social media daily. Tailoring your social media use to your audience will help your clientele feel more connected to your brand.
Subheading 3: Step 3: Optimize your social media and website for search engines.
Learn about the key factors of search engine optimization (SEO) when creating your online presence. These include keywords, informative content, page load times, and optimization for mobile devices.
Tried and True
While marketing and product diversity can help expand your clientele, don’t underestimate the value of the tried and true good customer service. If you serve your clients well, word of mouth will travel fast!