As an independent agent, you have a lot of work to do to influence the market and draw in clients. Promote yourself and your business in every outlet possible and make yourself visible to the community. In doing so, you should attract more clients.
Strengthen Your Website
Most clients will research an agent and business before buying, as they do with the majority of products. Your website needs to reflect you and your brand. Make it easy to navigate with clear headers and internal links to direct visitors. Your website should have its own domain name without the hostname as part of it (WordPress, Weebly, etc). Each page on your website should also have a clear title.
Use the same colors that your business does throughout your website and use consistent font choices. This will help your site to be a cohesive extension of your business.
Your business should have its own Facebook page. Use this not as a sales platform but as a way to give your business an online presence. The same goes for other social media platforms, including Instagram and Twitter.
Facebook Ads are one of the ways you can use social media as a marketing tool. Instagram works in a similar fashion because it is owned by the same parent company. People browsing social media who have recently searched for insurance-related information can be shown a brief pitch from your company, which directs them to your website.
To promote your business, you need to be providing some value for your consumers. This can be educational material about your industry and answers to some commonly asked questions. Make it thoughtful and consistent with your brand voice. The point is to attract people searching for that topic to see you as a trusted resource.
You can write this content in the form of a blog post or a short article, whichever suits your purpose. Post these in their own section on your website and paste the link to your blogs in social media posts from your business account. This will boost awareness of the content and bring more visitors to your website.
Instead of numerous phone calls, contact your leads with emails. One helpful suggestion is to have a contact form on your website that visitors can fill out to receive free information, such as a quote. Once you have that contact information, which could be as simple as an email address, send them a standard email inviting them to learn more by scheduling a visit or giving you a phone call.
Depending on where your leads are in the process of pursuing a policy, you can send emails targeted to specific groups of people. Those you have already heard back from can be emailed personally, referencing details specific to their situation. You can invite them to move forward with the process by contacting you at their convenience.
Every agent should have their own business card. While much of how people come to hear about us is through the internet, when you finally meet these clients in person they will want to have your business card. Include your contact information as with any standard card, and consider adding a photo or at the very least your company’s logo.
For more information on how to promote yourself as an agent, reach out to us today. We can give you the best marketing tips to ensure you’re heading in the right direction.