Selling Medicare Online

How to Sell Medicare Online

Selling insurance online has become simpler with the use of our tools. Simply request a contract with some of the biggest companies and begin engaging your customer base.

Get Certified

In most states, you need only a health insurance license. You need a special license to sell Medicare products if you operate in North Carolina. You can check with your state’s Department of Insurance to make sure you have the proper licensing, or visit the National insurance Producer Registry.

To be certified to sell these products, you will need AHIP training as well as training specific to the carrier and your state’s necessary certifications. In addition to the training resources provided by the carriers, you can also access free resources through the Centers for Medicare and Medicaid Services (CMS) and the National Association of Insurance Commissioners (NAIC).

Sales Approach

Selling to seniors online is more reasonable now than it would have been even ten years ago. The newly aging have been accustomed to performing research and shopping online, so targeting your Medicare demographic online is not a stretch anymore. You may still want to use a relationship-centered approach to your marketing strategy, appealing to seniors by helping them feel you have an honest interest in their financial wellbeing.


You have a variety of products to choose from. You can sell Medicare Advantage Plans (Part C), Prescription Drug Plans (Part D), Medicare Supplement Plans, or products such as hospital indemnity. Knowing what sells well in your area will help you to find the products that best suit your market.

To sell a product, you will need a contract or independent agent agreement with the insurance carrier. Using a Medicare Insurance FMO will allow you to get these appointments, as most carriers will not offer you a direct contract unless you are employed directly through the carrier. An FMO gets the best contracts with top companies and offers them to its agents.

Finding Leads

There are lead generation services that can help you access the right customer base. Another great way to connect with the Medicare demographic is to host a retirement seminar. We can help you find qualified attendees of retirement age with retirement accounts.

Sales Tools

Using a quoting platform like the CSG Actuarial Senior Market Tools Suite will allow you to access accurate pricing and plan details. CSG offers an industry-leading quoting platform for Medicare Supplements, Medicare Advantage, Prescription Drug Plans, Final Expense, Hospital Indemnity, and Dental Plans. This platform also contains an underwriting filter, electronic Scope of Appointment form, and a universal e-app that is supported by several top carriers.