Insurance agents, like any salesmen, need to create trustworthy and relatable online presences to engage potential clients. They can also reach their target market through social media ads, which tend to have a good return on investment. Understanding your ideal client will help you decide what to post and share on social media to maximize your business growth.
Use the power of testimonials
Testimonials are key in the insurance industry. They can lend credibility and foster trust. Social media offers you the opportunity to engage and build relationships with clients. Taking advantage of the technology integrated into social media will give your agency a modern look. This helps to boost your appeal and makes you seem more engaged and aware of the trends. Demonstrated use of social media is a key sign that this industry can grow and change with the times.
Using testimonials, especially video testimonials, is a great way to promote your business on social media. Positive reviews can be powerful and leave a lasting impression on your potential clients’ minds. They also give your brand a positive reputation, which is important for the longevity of the business and attracting clients. Continually create high quality content. This will keep your clients engaged and your followers happy. Make sure your content is professional, yet relatable and approachable to the general public.
Use social media ads
Social media ads generally have a higher return on investment than normal ads. Facebook has geography-based ads that can target your market demographics based on their region.
LinkedIn is a great space to find commercial insurance clients. Along with its networking capabilities, the social media platform aspect of LinkedIn has many promising opportunities. You can share industry insights, engage with prospective clients, and enhance the reputation of your business.
Your social media team should regularly engage with all social media platforms, producing new content and highlighting the content you are already creating for your website, blogs, and webinar series. The team should also stay in touch with clients and share helpful content. The reason you need to share helpful information is to serve as a resource. People will continue to follow your business on social media if you prove to be worth their time. These follows and impressions will increase your visibility
Make your brand relatable
You want to create and share content that your clients will find valuable. You need to start by understanding your audience. Do some research to find out who your ideal clients are. That means who they are as a social being: understand whether your clients are likely to have families, be educated, have pets, and more. These details will help you create a client persona to direct your content toward.
Once you know your ideal client, you can create content with that persona in mind. The persona is different from the target market. You need to know more about your prospective clients than whether they might have watched this week’s episode of SNL. Understand their motivations, their family life, and their spending habits to get a feel for the information they might find valuable.
For more tips on how to market your insurance agency on social media, contact the team at Western Marketing.