create engaging social media content to generate leads!

How Insurance Agents Can Gain Leads Through Social Media

Insurance agents have to rely on multiple ways to generate leads. Social media can be a powerful tool for marketing and sales when used correctly. Knowing your audience, creating engaging content, and funneling traffic to your website can help insurance agents gain leads. Keep reading to learn how to use social media to gain leads for your insurance agency.

Know Your Audience

Social media isn’t right for everyone. Knowing your audience will help you determine whether social media is the best way to connect with your clients. For example, older adults don’t use social media as much as younger people, although the number increases. In 2019, only 40% of people 65 and older used social media, compared to 90% of people ages 18-29. 

It matters how you use your resources. Depending on what line of insurance you sell and the demographics that buy the line of authority, social media can be useful or useless. If you sell life insurance or Medicare, Facebook, Twitter, and Instagram may not be the best strategy to reach your target market. But if you sell property or health insurance, it may be very effective because younger people are more active on social platforms, and they also use your products.

Create Engaging Content

When you think about generating leads, you need to think outside the box. Creating engaging content may not directly generate leads. However, it will increase your engagement and increase your traffic, making your page more visible to more people. 

Depending on what type of content you create, more people may see you as an educational resource and be more likely to use your agency when looking for products and services. For example, suppose you promote e-books, infographics, and gated PDFs on your platforms. In that case, people may return to your page over and over to download and share those resources — eventually leading to a sale. People are more likely to remember what they see, not what they hear.

Integrate Technology to Increase Traffic

The primary goal of your social channels should be to increase traffic to sites that will net you a sale. For example, use your social media to include links to your website. Insert links with whatever technology you use to generate quotes and appointments for clients. Making the jump from social media to your sales technology more smooth and seamless will make clients more likely to follow through with you.

Related Post: How to Sell Insurance Online

Get in Touch with Us

Social media has become very popular among insurance businesses for a good reason. Creating engaging content for the right crowd can increase traffic to your website and generate quality leads. For more ideas on engaging with potential clients to generate leads, contact us at Western Marketing today.