While there are several opportunities to be successful in the insurance industry, running a business can be quite challenging. The support offered by Western Marketing allows our insurance agents to prospect, market, and execute their plans. Whether you work in a major city or you are a rural-bound insurance agent, Western Marketing has the experience, …
How Can Western Marketing Help You Excel As An Insurance Agent? Read More »
In the United States, there are two different types of insurance agents: captive insurance agents and independent insurance agents. Whether you are an independent or a captive insurance agent, this can seriously affect the kind of insurance you sell, your regular routine, and your income potential within the insurance industry. Now, let’s understand these types …
If you think selling everyday products is difficult, try selling intangible products such as insurance. It is not like selling bags or cars, so you can’t necessarily convince your prospect by showing them how helpful the product has been to you. Insurance serves as a protection against misfortune, and no one would ever wish for …
What Ways Can You Improve Your Insurance Sales Skills? Read More »
The insurance industry is one of the most challenging industries to break into or succeed in. While this industry helps people fulfill their insurance needs, it can be a tough environment for new insurance agents who want to make a living on commissions from insurance sales. According to statistics, over 90 percent of new insurance …
A selling system typically defines a sales process for each segment and then addresses the best ways to accomplish each step in that process. It addresses the salesperson-customer connection and provides a “game plan” for success. With regulations continuing to rise, it’s more important than ever to diversify your firm and find new cash streams. …
Selling Systems You Have Access to With Western Marketing! Read More »
Insurance agents can use email marketing to establish trust and familiarity with current clients and prospective customers, ensuring they remain at the top of each mind for every client. This article will cover some common examples of how insurance agents may use email marketing to expand their book of business, from follow-up emails to even …
How Insurance Agents Can Get Started with Email Marketing Read More »
Insurance content marketing is one of the most effective strategies to promote your agency or brokerage. Unlike other forms of advertising, content marketing focuses on solving your clients’ pain points by offering helpful web content that answers their most pressing problems. This will help you establish your expertise, build client confidence, and generate interest in …
How to Use Content Marketing as an Insurance Agent! Read More »
Western Marketing is a 50-state-based Independent Marketing Organization (IMO) dedicated to recruiting, servicing, and supporting independent insurance brokers. We’ve been providing our agents and brokers with a comprehensive line of excellent life and health insurance products from the nation’s best insurance providers since 1989. Here at Western Marketing, we hire outstanding independent agents for insurance …
Here’s How Western Marketing Can Add Value to Your Insurance Business! Read More »
As a result of the lockdown and social distancing, people have become more receptive to online interactions, as this has unlocked new possibilities for online insurance marketing. Digital marketing, or online marketing, was designed to promote brands and encourage communication and engagement with potential clients. This article will look at some of the top insurance …
Top Digital Marketing Ideas for Insurance Agents Read More »
For your customers to trust and value your business, they need to have the right information. Your customers will depend on you to get the right information they need to make decisions about their insurance. Instead of just having a sales mindset, you should be ready to provide educational resources and valuable information to your …
Effective Ways to Keep Your Insurance Clients Educated Read More »
We are not connected with or endorsed by the United States government or the federal Medicare program. We do not offer every plan available in your area. Any information we provide is limited to those plans we do offer in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options.