How Can I Grow My Leads With Western Marketing?

Lead generation is a vigorous process of finding potential customers. Lead is the engine of any business growth and pulls to engagement, which makes them essential for business growth. In the past, insurance agents were used to selling policies and servicing their customers face-to-face. Today, digital innovation in the industry makes it possible for customers …

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Do You Have What It Takes To Be An Insurance Agent?

The insurance industry is one of the few industries that offer the potential for relatively unproven experts to make a considerable income within their first year. However, success in the insurance industry doesn’t come without a cost. It is tough, and most new insurance agents burn out faster than other industries. So, you need to …

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How Can Western Marketing Help You Excel As An Insurance Agent?

While there are several opportunities to be successful in the insurance industry, running a business can be quite challenging. The support offered by Western Marketing allows our insurance agents to prospect, market, and execute their plans. Whether you work in a major city or you are a rural-bound insurance agent, Western Marketing has the experience, …

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What Is The Difference Between Captive Insurance Agents and Independent Insurance Agents?

In the United States, there are two different types of insurance agents: captive insurance agents and independent insurance agents. Whether you are an independent or a captive insurance agent, this can seriously affect the kind of insurance you sell, your regular routine, and your income potential within the insurance industry. Now, let’s understand these types …

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What Ways Can You Improve Your Insurance Sales Skills?

If you think selling everyday products is difficult, try selling intangible products such as insurance. It is not like selling bags or cars, so you can’t necessarily convince your prospect by showing them how helpful the product has been to you. Insurance serves as a protection against misfortune, and no one would ever wish for …

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Selling Systems You Have Access to With Western Marketing!

A selling system typically defines a sales process for each segment and then addresses the best ways to accomplish each step in that process. It addresses the salesperson-customer connection and provides a “game plan” for success. With regulations continuing to rise, it’s more important than ever to diversify your firm and find new cash streams. …

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How Insurance Agents Can Get Started with Email Marketing

Insurance agents can use email marketing to establish trust and familiarity with current clients and prospective customers, ensuring they remain at the top of each mind for every client. This article will cover some common examples of how insurance agents may use email marketing to expand their book of business, from follow-up emails to even …

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How to Use Content Marketing as an Insurance Agent!

Insurance content marketing is one of the most effective strategies to promote your agency or brokerage. Unlike other forms of advertising, content marketing focuses on solving your clients’ pain points by offering helpful web content that answers their most pressing problems. This will help you establish your expertise, build client confidence, and generate interest in …

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Here’s How Western Marketing Can Add Value to Your Insurance Business!

Western Marketing is a 50-state-based Independent Marketing Organization (IMO) dedicated to recruiting, servicing, and supporting independent insurance brokers. We’ve been providing our agents and brokers with a comprehensive line of excellent life and health insurance products from the nation’s best insurance providers since 1989. Here at Western Marketing, we hire outstanding independent agents for insurance …

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